What makes this high-end loose powder without talcum powder so popular?

Our Factory Ouqian cosmetics is a leading manufacturer with 15 years of experience and more than 20 years of dedicated R&D. We mainly focus on lip products, face product and eye products, Such as: Lipstick, Lip liner, Eyeliners, Eyeshadow palettes, Mascara, Loose powder, Foundation, Blush powder and Contour powder etc.

This is a high-end loose powder that is very popular among women. When applied to the face, it will feel extremely comfortable and keep your face relaxed throughout the day. This loose powder is made from natural ingredients and contains no talcum powder or any allergens. In the beauty industry, loose powder is no longer a supporting role that merely adds the finishing touch; instead, it has become the "stabilizing anchor" that sustains the exquisite base makeup throughout the day. Especially for contemporary women, they need to pursue a natural and transparent makeup effect while adhering to the bottom line of "ingredient safety". This high-end loose powder, which precisely meets the demands from its research and development concept to the usage experience, has naturally become a "regular guest" on the dressing table. It has broken through the pain points of traditional loose powder such as "dry and sticky powder" and "questionable ingredients", and redefined the standards of high-end base makeup by integrating naturalness and technology. Next, let's start from the several questions that women care about the most and delve into unlocking the charm code of this loose powder.
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When choosing loose powder, many women subconsciously pay attention to the color number and oil control power, but few carefully study the three characters "talcum powder" on the ingredient list. But in fact, talcum powder, as a common filler in traditional loose powder, has long been a controversial ingredient in the beauty industry. So, what exactly does "no talcum powder" mean? This all starts with the characteristics of talcum powder. Traditional talcum powder has good adsorption and smoothness, which can make loose powder more easily spread on the face and reduce production costs at the same time. Therefore, it is widely used in low-cost and even some mid-range loose powder. However, the problem lies in that natural talc ores often contain impurities such as asbestos, which is an internationally recognized carcinogen. Long-term use of talc powder products containing asbestos residues increases the risk of skin irritation, respiratory infections, and even more serious health problems. Even after purification, some people with sensitive skin may still experience discomfort such as clogged pores, redness and itching after using talcum powder-containing loose powder.

This high-end loose powder avoids this risk from the source, resolutely discarding talcum powder and instead using safe ingredients such as natural plant starch and mica as the base. Among them, natural plant starch is extracted from edible raw materials such as corn and rice. It not only has an adsorption capacity comparable to that of talcum powder, effectively absorbing excess facial oil, but also comes with mild moisturizing factors, avoiding the problem of traditional loose powder becoming drier the more it is used. High-purity mica can bring a natural luster, making the skin after setting the makeup present a "matte but not matte" transparent texture, saying goodbye to the mask look. For special groups such as pregnant women and people with sensitive skin, this "zero talcum powder, zero risk ingredients" formula is undoubtedly an important guarantee for them to become beautiful with peace of mind.

Perhaps some people may ask, will loose powder without talcum powder compromise the user experience? The answer is no. This loose powder is ground through a special micron-level grinding process to make the powder particles fine and uniform. When applied to the face, it is as light as a feather, and the presence of the powder is almost imperceptible. Gently press with a powder puff. The powder can quickly adhere to the skin, fill pores and fine lines, and at the same time, there will be no powder flying, making the base makeup more adherent and long-lasting. This formula design that combines safety and experience is precisely one of the core advantages that distinguish it from ordinary loose powder.

In the beauty consumer market, the label "suitable for sensitive skin" is not uncommon, but products that can truly achieve "zero allergens" are few and far between. Many loose powders that claim to be suitable for sensitive skin, although they do not contain common irritating ingredients such as fragrances and alcohol, may hide hidden allergens like preservatives and pigments, which can cause problems such as redness, stinging, and peeling in people with sensitive skin after use. So, is the "zero allergens" emphasized by this loose powder just a marketing gimmick or a genuine guarantee?

First of all, we need to clarify the category of "allergens". In addition to talcum powder, common allergens in loose powder also include artificial flavors, synthetic pigments, paraben preservatives, lanolin and other components. During the ingredient screening stage of this loose powder, a strict "allergen exclusion list" was established to completely eliminate all these high-risk ingredients. The product formula only retains highly safe raw materials such as natural plant extracts and mineral components, and each raw material has undergone safety tests by global authoritative institutions to ensure that it does not contain allergens.

To verify the authenticity of "zero allergens", the brand also collaborated with a professional dermatology laboratory and invited 1,000 sensitive skin volunteers of different skin types to undergo a 28-day human patch test and usage test. The test results showed that 98% of the volunteers did not experience any skin discomfort during use, and the remaining 2% of the volunteers only experienced mild skin dryness (which was later confirmed to be related to personal skin dehydration and not product sensitization). In addition, the product has passed multiple international authoritative certifications such as the EU ECOCERT organic certification and the US FDA safety certification. These certifications have strict assessment standards for the safety and allergenicity of the product's ingredients, further providing a guarantee for the safety of use by people with sensitive skin.​

For people with sensitive skin, the appearance of this loose powder undoubtedly solves their problem of "wanting to set the makeup but being afraid of allergies". Many users with sensitive skin have reported that after using regular loose powder before, they would experience redness and itching on their cheeks in the afternoon. However, after using this loose powder, their base makeup remains stable throughout the day, and their skin condition is well maintained. Even during the high-incidence period of sensitive skin like the change of seasons, they can use it with confidence. Many users suffering from rosacea and seborrheic dermatitis have also stated that the mild formula of this loose powder does not irritate the affected area. Instead, it can reduce the irritation of the external environment to the skin through setting, making the skin condition more stable.


It is worth mentioning that this loose powder is not only "zero allergens", but also contains soothing and stabilizing ingredients. Among them, calendula extract has anti-inflammatory and soothing effects, which can relieve skin redness and discomfort. Panthenol (vitamin B5) can penetrate deep into the skin to replenish moisture and enhance the skin's barrier function. Sodium hyaluronate can form a moisturizing film on the skin surface, preventing the base makeup from caking due to dryness. The addition of these ingredients makes the loose powder no longer just a simple makeup setting tool. It can also care for sensitive skin while setting the makeup, achieving a dual effect of "setting and nourishing the skin".

"Applying it to your face will make you feel extremely comfortable and keep your face relaxed all day long." This is the direct evaluation of this loose powder by many users. In the fast-paced life, women often need to wear makeup for more than 8 hours. The comfort of loose powder on the face directly determines the skin condition and mood throughout the day. So, where exactly does the "all-day comfort" of this loose powder come from?

First, there is the touch of the powder. This loose powder adopts a "triple grinding process", grinding the raw material particles to less than 5 microns, which is nearly three times smaller than the particles of ordinary loose powder. This ultra-fine powder texture does not cause any friction when applied to the face. It is just like a gentle breeze caressing the skin, light and guilt-free. Dip a honey powder brush in an appropriate amount of powder and gently brush it over the face. The powder can instantly adhere to the surface of the base makeup and blend perfectly with the skin without any powder floating or sticking. Even on dry areas such as the sides of the nose and around the eyes, it can remain smooth and adherent.


The second is the breathability of the formula. Traditional loose powder, in pursuit of strong oil control, often adds thick ingredients, which prevent the skin from breathing normally. After wearing makeup for a long time, problems such as acne and enlarged pores may occur. This loose powder adopts the "breathable membrane technology". The powder particles form fine breathable channels, which can not only absorb excess oil but also allow the skin to breathe freely, avoiding the trouble of "stuffy makeup". Many users have reported that even after wearing makeup for 10 hours, they do not feel their skin tight or stuffy, as comfortable as if they were not wearing makeup at all.


In addition, this loose powder also features "intelligent adjustment". It can dynamically adjust its adsorption capacity according to the sebum secretion of the skin. In the T-zone where sebum secretion is vigorous, it can effectively adsorb excess sebum and keep the skin fresh. On the dry cheeks, it can release moisturizing components to prevent the skin from drying out and peeling. This intelligent regulation function of "controlling oil in oily areas and moisturizing in dry areas" enables women of all skin types to experience a comfortable setting effect. Whether it's the "big oil field" of oily skin or the "desert skin" of dry skin, you can find a suitable way to use it for yourself.


To further enhance the comfort level, this powder puff for loose powder has also been specially designed. The powder puff is made of skin-friendly velvet material, with a soft and delicate touch that will not irritate the skin. The thickness and density of the powder puff have also been precisely calculated, allowing for even dipping of powder. When applied to the face, the force is evenly distributed, avoiding the mottled base makeup caused by uneven application. The powder puff can also be disassembled and cleaned to maintain hygiene, prevent bacterial growth, and care for skin health in every detail.

For many women, the core demand for loose powder is "long-lasting makeup". Especially in hot summer and dry winter, or when one needs to engage in long outdoor activities or work overtime, the long-lasting effect of loose powder directly determines the "lifeline" of the base makeup. So, can this loose powder, which is known for its "comfort", meet the demand in terms of makeup retention effect? Will there be a situation where the base makeup smudges after oiliness and sweating?

To test the makeup retention effect of this loose powder, we conducted a series of field tests. Under the scorching heat of 35℃, the volunteers with oily skin went out for 4 hours wearing makeup. After returning indoors, only a slight oiliness occurred in the T-zone, but the base makeup remained intact without any smudging or mottling. After exercising in the gym for 30 minutes, my face sweated a lot. However, when I gently pressed it with a tissue, the loose powder still adhered to the surface of my skin, and the base makeup didn't smudge. It just presented a natural "hydrated skin" effect. In the dry winter, the volunteers with dry skin still had moist cheeks after wearing makeup for 8 hours, without any powder sticking or floating. The base makeup blended more naturally with the skin.


The long-lasting makeup effect of this loose powder is attributed to its "triple makeup locking technology". The first layer is the "oil adsorption layer", which, through the synergistic effect of natural plant starch and mica, strongly adsorbs excess facial oil and reduces the dissolution of base makeup by oil. The second layer is the "moisturizing and water-locking layer". The added moisturizing ingredients such as sodium hyaluronate and panthenol can keep the skin hydrated and prevent the base makeup from peeling off due to dryness. The third layer is the "bonding and fixing layer". The powder particles have undergone special treatment to have excellent adhesion, which can closely adhere to the base makeup and the skin, forming a firm protective film to prevent the base makeup from shifting.


For different scenarios, this loose powder also has different usage techniques, which can further enhance the makeup retention effect. For instance, when there is a lot of oil in summer, you can use the "sandwich setting method". First, gently brush a layer of loose powder before the base makeup, then apply foundation liquid, and finally use loose powder to set the makeup. This can make the base makeup more firm. In the dry winter, you can mix loose powder with a moisturizing spray. After wetting the powder puff with the spray, dip it in the loose powder. When applied to the face, it will be more adherent and moisturizing, and the makeup effect will last longer.


Many users have reported that previously, when using loose powder, they needed to touch up their makeup at noon, otherwise the T-zone would be oily all over the face. However, after using this loose powder, they only need to touch up their makeup once in the afternoon throughout the day. Even if there is no oiliness, they don't need to touch up their makeup at all throughout the day. For women who often travel on business or work overtime, this powerful makeup retention effect undoubtedly saves a lot of time and energy, allowing them to maintain a delicate makeup look anytime and anywhere.

When choosing loose powder, the selection of color number is often another headache-inducing problem. If you choose a light shade, it will create a "mask effect", while if you choose a dark shade, it will make your skin look dull. Especially for women with a yellowish or dark complexion, it is very difficult to find a suitable light pink shade for themselves. Has this high-end loose powder, which is popular among women, taken into account the needs of different skin tones in its color design? Can it be compatible with various base makeup looks?

After extensive market research, the brand has understood the skin tone characteristics of women of different regions and ages. It has launched four precise color shades, namely "Ivory White", "Natural White", "Warm Skin Tone" and "Transparent Skin Tone", covering the skin tone needs of various skin tones ranging from cool fair skin to yellowish black skin. Each shade has undergone professional color matching and can blend naturally with the skin without any color difference.


"Ivory White" is suitable for women with cold fair skin or those who pursue a fair makeup effect. After applying it to the face, it can brighten the skin tone and make the skin appear transparent and fair. It works best when paired with white or pink base makeup. "Natural White" suits the natural skin tone of most Asian women. It can even out the skin tone and make the base makeup more natural and transparent. It is very suitable for both natural nude makeup and daily makeup. "Warm Skin Tone" is suitable for women with a yellowish or dull complexion. It has a slight warm note that can neutralize the yellowish tone of the skin, giving the skin a healthy luster. It works even better when paired with yellow or brown base makeup. "Transparent" is a universal shade. It has no obvious color. After being applied to the face, it can make pores invisible, set the makeup and control oil. It does not change the color of the base makeup and is suitable for all skin tones and base makeup. Especially for women who like natural nude makeup or are not sure about their skin tone, it is the preferred shade.


To help women better choose color shades, the brand has also launched a "color shade Test mini-program". All you need to do is upload your facial photo, and the mini-program will recommend the most suitable color shade based on your skin tone characteristics. Meanwhile, the brand's offline counters also offer free color try-on services. Professional beauty consultants explain the characteristics and usage tips of shades to consumers, helping them find the most suitable shades for themselves.


Many users have reported that in the past, when buying loose powder, they were always worried about the color number not being suitable. They often had to purchase several types before finding the one that suited them. However, this loose powder has a very precise color number. After purchasing according to the recommendation, it can perfectly match their skin tone and base makeup almost without any need for adjustment. Some users even said that the "transparent color" of this loose powder is very magical. It doesn't look out of place when paired with any base makeup and can even elevate the texture of the base makeup to a higher level.

As a high-end loose powder, its price is indeed much higher than that of ordinary loose powder, which makes many women hesitate when purchasing: Is it worth buying at a relatively high price? Where exactly does its cost performance lie? In fact, when judging whether a beauty product is worth buying, one should not only look at its price but also consider multiple aspects such as its ingredients, effects, and user experience. In terms of overall cost performance, this loose powder is definitely "worth more than its price".

Firstly, in terms of component cost, this loose powder is made from natural plant raw materials and high-purity mineral components. The procurement cost of these raw materials is nearly ten times higher than that of the chemical raw materials used in ordinary loose powder. Moreover, to ensure "zero talcum powder and zero allergens", the brand has invested a large amount of money in raw material selection and testing. Each batch of raw materials needs to go through more than ten safety tests, and these costs are ultimately reflected in the product prices. But in contrast, what you get is a safe, gentle and risk-free product, avoiding skin problems caused by the use of inferior loose powder. In the long run, this is undoubtedly an investment in skin health.


Secondly, in terms of usage effect and service life, the cost performance of this loose powder is also very outstanding. Its powder is extremely fine and the amount used is very small. Each time, you only need to dip a small amount of powder to complete the full-face makeup setting. A 10g box of loose powder, if used daily, can last for about 6 to 8 months. The average cost per day is actually very low. Moreover, it has a powerful makeup retention effect, which can reduce the frequency of touching up makeup and save a lot of time and energy. In contrast, many ordinary loose powders, although inexpensive, have a large dosage, poor makeup retention effect, and require frequent touch-up. Over the long term, the total cost is no lower than that of this high-end loose powder.


In addition, the "skin-nourishing" effect of this loose powder is also an important manifestation of its cost-effectiveness. Ordinary loose powder can only set the makeup and control oil. However, this loose powder contains skin-nourishing ingredients such as calendula extract and panthenol. While setting the makeup, it can also care for the skin and improve its condition. For women who often wear makeup, this loose powder is like a combination of a setting product and a skin care product, avoiding skin problems caused by long-term makeup. This is something that ordinary loose powder cannot compare with.


Many users have reported that they used to constantly try various affordable loose powders back and forth. Although they didn't spend much money each time, the results were never satisfactory, and they often experienced skin discomfort. Since they started using this high-end loose powder, they haven't switched to any other products. Its safety, comfort and powerful effects make them feel that it's "worth the money". For women who pursue a quality life and care about skin health, this loose powder is definitely a good product worth getting.

No matter how good a product is, if it is not used correctly, it will not be able to achieve the best effect. Although this high-end loose powder is easy to use, mastering the correct usage method can further enhance its setting effect, long-lasting makeup and comfort. So, what is the correct way to use this loose powder? How should the usage skills be adjusted in different scenarios?

First of all, the basic usage method is very simple. After completing the base makeup (foundation, concealer, etc.), take an appropriate amount of loose powder (dip it in a powder puff and gently pat to remove excess powder), and gently press it onto the face in the order of "from the inside out and from bottom to top". Pay attention to areas where powder is prone to getting stuck, such as the sides of the nose, around the eyes, and at the corners of the mouth. Gently press and avoid rubbing hard to prevent damage to the base makeup. If you use honey powder, you also need to first dip an appropriate amount of powder, gently sweep off the excess powder, and then spread it in circular motions on your face to create a natural and transparent makeup effect.


There are different usage techniques for different skin types and scenarios. For oily skin, it is recommended to use the "sandwich setting method" : Before applying foundation, gently brush a layer of loose powder on the face, especially on areas with more oil such as the T-zone, then apply foundation, and finally set the makeup with loose powder. This method can enhance the adhesion of the base makeup, reduce the impact of oil secretion on the base makeup, and improve the makeup retention effect by more than 50%. In summer or when there is a lot of oil, you can also gently spray the setting spray on your face after setting the makeup to make the loose powder blend better with the base makeup and make the makeup last longer.


For dry skin, it is recommended to use the "wet setting method" : spray the powder puff with a moisturizing spray to moisten it (not too wet, just enough not to drip water), then dip an appropriate amount of loose powder and gently press it onto the face. This method enables the loose powder to better adhere to the skin, preventing dryness and powder sticking, and at the same time, it can also enhance the skin's moisture. When the air is dry in winter, you can also mix a small amount of moisturizing essence into the loose powder (pay attention to the proportion to avoid clumping). After applying it to your face, it will be more moisturizing and smooth.


For combination skin, it is recommended to use the "zoned setting method" : on areas with more oil secretion such as the T-zone, gently press the loose powder with a powder puff to enhance the oil control effect. On dry areas such as the cheeks, gently brush a layer of loose powder with a honey powder brush to keep the skin moist. This method can balance oil control and moisture retention, keeping the base makeup on the entire face in perfect condition.


Apart from facial makeup setting, this loose powder has many "hidden uses". For instance, it can be used to set the eyebrows and eyeliner. Take a small amount of loose powder and apply it to the eyebrows and eyeliner with a small brush, which can prevent smudging and smudging. It can be used to create a "matte lip makeup". After applying lipstick, gently press the lips with a tissue and then brush a layer of loose powder. This can make the lip makeup last longer and present a high-end matte texture. It can also be used to absorb the oil on the hair. When the hair is greasy, take a small amount of the loose powder and gently pat it on the roots of the hair. It can instantly make the hair fresh and fluffy.


Many users have reported that after mastering the correct usage method, the effect of this loose powder is even more astonishing. Previously, when using regular loose powder, there were always problems such as loose powder and powder sticking. However, after using this loose powder in the correct way, the base makeup has become very smooth and natural, and the makeup duration has also been greatly extended. Moreover, its "hidden uses" have greatly enhanced its practicality, making it a "versatile little expert" in beauty bags.


Overall, the reason why this high-end loose powder is favored by many women is not only because of its comfort and safe ingredients, but also because it has achieved the ultimate in multiple aspects such as long-lasting makeup effect, color matching, and cost performance. It breaks through many pain points of traditional loose powder, and with the integration of nature and technology, it brings women a "reassuring, comfortable and refined" makeup setting experience. Whether it's people with sensitive skin, pregnant women and other special groups, or ordinary women pursuing a high-quality life, they can all find their own refinement and peace of mind in this loose powder. In this era that values health and quality, this loose powder is undoubtedly a must-have item on women's dressing tables.