Contouring is a makeup technique that uses deeper tones to create shadows and emphasize the natural structure of your face. It's not about drastically changing your features but enhancing them to look more sculpted, lifted, and defined. Whether you're aiming for sharper cheekbones, a slimmer nose, or a more pronounced jawline, contouring can subtly (or dramatically) transform your appearance. The key lies in thoughtful application—not heavy shading.
What Products Can Be Used for Contouring?
A good contour doesn’t rely on just one type of product. Here are the most commonly used:
Contour sticks or cream bronzers: Easy to blend and ideal for dry or normal skin.
Liquid concealers: Choose one 1–2 shades darker than your skin tone for a seamless sculpt.
Powder bronzers or contour powders: Best for oily skin or finishing touches; use with a light hand.
Foundation: A deeper shade of foundation can double as a cream contour when buffed into the skin.
Tip: Avoid contour products with shimmer—they can make shadows look unnatural. Stick to matte finishes for a believable sculpt
What Should You Do Before You Start Contouring?
Prepping your skin is essential for a flawless contour:
Start with skincare: Cleanse, moisturize, and apply primer to ensure smooth application.
Apply foundation and concealer: Create a uniform base before layering darker shades.
Optional: eye makeup: Some people prefer to do eye makeup first to balance the look; others wait until after contouring.
This preparation ensures that your contour blends seamlessly into your overall makeup look.
Where Should You Apply Contour?
The goal is to mimic natural shadows to define your features. Here are the most effective areas to contour:
Forehead (along the hairline): Minimizes a broad forehead and adds warmth to the face.
Temples: Helps to slim the face and define structure.
Under the cheekbones: Apply just below your natural cheekbone to create lift.
Jawline and under the chin: Defines the jaw, reduces the appearance of a double chin.
Sides of the nose: Optional—contour lightly to slim or shape the nose.
Face shape matters:
For round faces, focus on the sides of the face to elongate.
For square faces, soften the jawline.
For heart-shaped faces, minimize the width of the forehead.
What Tools Should You Use to Contour?
The right tools help you apply contour precisely and blend it smoothly:
Dense angled brushes: Ideal for cream or stick contours—great for cheekbones and jawline.
Fluffy blending brushes: Perfect for powder contour; good for soft diffusion.
Makeup sponges: Help blend cream or liquid contour into the skin for a skin-like finish.
Detail brushes: Best for smaller areas like the sides of the nose or eyelids.
Technique tip: Use gentle, upward strokes to lift the face and avoid dragging the product down.
How to Blend Your Contour for a Natural Look
Blending is what separates flawless contouring from harsh, obvious lines:
Blend upward and outward: Especially from the cheek area to the temples.
Use circular or tapping motions: This prevents streaking and harsh edges.
Layer if needed: Start light and build slowly for depth.
Balance both sides: Make sure your contour is even and symmetrical.
Once everything is blended, your contour should look like a natural shadow, not like makeup sitting on top of the skin.
How to Set and Enhance Your Contour
After blending, lock your contour in place and enhance the effect:
Set with translucent or contour powder: Use a small amount over the cream base for longevity.
Add blush: Apply to the apples of your cheeks and slightly over the contour line for a natural flush.
Use highlighter: Place it on high points like cheekbones, brow bones, and the tip of the nose to contrast your contour and add glow.
Final Steps to Finish the Look
Once contouring is complete, you can finish the rest of your makeup:
Eyes: A defined face pairs well with lifted brows and soft eyeshadow.
Lips: Balance heavy contour with neutral lips, or make a statement with bold color.
Setting spray: Locks everything in and melts powders into the skin for a seamless, skin-like finish.
Practice makes perfect. As you get used to your face shape and preferred finish, your contouring technique will naturally improve.
As a leading cosmetics factory, we specialize in crafting on-trend
contouring makeup tailored to your brand’s vision. Contact us today to discuss your next product line!