How to Choose the Right Color of Liquid Concealer: A Manufacturer's Perspective‌

In the constantly evolving cosmetics industry, liquid concealer colors remain one of the most dynamic product categories. As a leading OEM/ODM manufacturer with 15 years of experience, we've identified key color trends that are shaping the market in 2025. This guide will help brands understand current consumer preferences, regional variations, and manufacturing considerations for successful product development.

With fifteen years of dedication to craftsmanship, Ouqian Cosmetics Factoryhave consistently maintained a high-standard production environment, laying a solid foundation for the quality of our cosmetics. In the future, we will continue to delve deeply into the industry, optimize production processes, enhance management levels, and bring more high-quality, safe and reliable beauty products to our customers, forging ahead on the path of the beauty industry.

Our production data shows warm-toned liquid cconcealers now account for 58% of global orders:

Golden Beige (our #1 seller)
Peach-Correcting Medium
Honey-Toned Deep
Amber-Rich Dark

These shades work particularly well for
Under-eye circles
Hyperpigmentation
Natural-looking coverage

Neutral shades have grown 32% year-over-year due to:
Increased demand for "no-makeup" makeup
Growth in minimalist beauty routines
Universal appeal across skin tones

Popular neutral options include:
Soft Sand (works for 85% of light-medium skin)
Cool Ivory (brightening effect)
Mocha Neutral (versatile for deeper tones)

Specialized correctors now represent 22% of our production:
Salmon Pink (cancels dark circles)
Lavender (brightens sallow skin)
Mint Green (neutralizes redness)
Yellow (counters purple tones)

72% prefer light to medium coverage
Peach and pink undertones dominate
Brightening effects are prioritized
Smaller shade ranges (typically 6-8 colors)

Demand for extensive shade ranges (20+ colors)
Warm golden tones most popular
Full coverage formulas preferred
Growing interest in clean beauty options

Rose-based neutrals favored
Medium coverage most requested
Refillable packaging gaining traction
Cool undertones more popular than in US

Middle East: Rich golden tones
Africa: Deep warm shades
South America: Olive undertones growing

We recommend:
Iron oxides for stability
Titanium dioxide for coverage
Mica for luminosity
All FDA/EC-approved ingredients

Key technical aspects:
Undertone adjustment capabilities
Opacity customization (20-95%)
Finish options (matte to dewy)
Skincare infusion compatibility

As a leading cosmetics factory, we specialize in crafting on-trend, high-quality liquid concealer tailored to your brand’s vision. Contact us today to discuss your next product line!