How to Find Liquid Foundation Factory in China?

As a professional OEM/ODM color cosmetics factory in China, we work with beauty brands every year that want to develop liquid

foundation products — from indie startups to established international brands.

And we see the same situation again and again:

Brands want to create a liquid foundation, but they don't know

How to choose the right factory

What questions to ask

What MOQs are realistic

Or how to avoid costly mistakes

So in this article, we want to give some suggestion — from a factory's point of view — what brands should look for when choosing a liquid

foundation manufacturer in China, and how the process really works behind the scenes.

From a manufacturing perspective, liquid foundation is not a "simple" cosmetic product.

Compared with lipsticks or powders, liquid foundation involves:

Emulsion stability

Pigment dispersion

Skin feel and spreadability

Shade consistency

Oxidation control

Long-term stability testing

This is why brands should never choose a factory only based on price when developing liquid foundation.

A reliable OEM/ODM cosmetics factory must have:

In-house R&D lab

Experience with liquid/emulsion formulas

Strict quality control systems

Compliance knowledge for export markets

As a factory, one of the biggest challenges we see is brands contacting us with very unclear requirements.

Before reaching out to any liquid foundation manufacturer, brands should define:

Coverage level: sheer / medium / full

Finish: matte/satin / natural/dewy

Skin type: oily/dry / combination / sensitive

Texture: thin, serum-like, creamy, long-wear

Claims: waterproof, long-lasting, vegan, clean, SPF

Target market: U.S., EU, Middle East, Asia

The clearer the direction, the more efficiently a factory can:

Propose suitable base formulas

Estimate realistic MOQs

Shorten sampling time

From a factory's point of view, clarity saves time and cost for both sides.

If a brand wants a custom liquid foundation, it must work with a true OEM/ODM cosmetics manufacturer, not a trading company.

A real factory should have:

Its own production facility

An R&D team with formulation experience

ISO 22716 / GMPC certification

Experience exporting liquid cosmetics

As a manufacturer, we always recommend that brands verify:

Business license

Factory address

Production scope

Certification documents

This step alone filters out a large number of unreliable suppliers.

From our experience, professional brands ask professional questions.

Good questions to ask a liquid foundation factory include:

Do you have experience producing liquid foundation?

Can you customize coverage, texture, and finish?

What is your MOQ per shade?

Do you support pilot or test batches?

Which markets do you export to?

Can you support FDA or EU CPNP compliance?

A qualified cosmetics factory will answer clearly and transparently.

From a manufacturing standpoint, liquid foundation requires:

Dedicated mixing equipment

Strict cleaning procedures

Stability testing

Color consistency control

This is why MOQs are usually higher than powders.

Typical factory MOQs:

Standard custom liquid foundation: 1,000–3,000 units per shade

Complex claims (SPF, waterproof): higher MOQ

Custom packaging: higher MOQ

However — and this is important —some factories (including ours) support pilot runs or low MOQ programs under certain conditions.

As a factory, we support low MOQ liquid foundation production for brands:

Start with fewer shades

Use standard packaging first

Plan for long-term cooperation

Accept pilot batch pricing

Low MOQ allows brands to:

Test market response

Collect customer feedback

Reduce inventory risk

Improve formulas before scaling

From our perspective, low MOQ is not a problem — poor planning is.

Liquid foundation quality is decided during sampling, not mass production.

A professional factory will guide brands through:

Multiple sample revisions

Texture optimization

Shade matching

Oxidation testing

Stability evaluation

Brands should expect:

2–4 rounds of sampling

Clear feedback communication

Realistic development timelines

If a factory rushes sampling or refuses revisions, that is a serious warning sign.

As a cosmetics manufacturer, we cannot stress this enough:

Liquid foundation must comply with regulations in the target market.

A reliable factory should provide:

Full INCI ingredient list

COA / MSDS

Stability test reports

Support for FDA (U.S.) or CPNP (EU)

Compliance issues discovered after production are expensive and risky.

From years of manufacturing experience, we strongly recommend:

Launch with 3–6 core shades

Produce a pilot batch

Test sales, reviews, and feedback

Adjust formula or shade range

Scale production once demand is proven

This approach reduces risk for brands and creates more sustainable long-term cooperation with factories.

From a manufacturer's point of view, the best partnerships are built when:

Brands understand their stage

Factories provide technical support

Both sides communicate clearly

Growth is planned, not rushed

A factory should not only produce products —It should help brands build products correctly.

Choosing a liquid foundation manufacturer in China is not about finding:

the cheapest price

the largest factory

or the lowest promise

It's about finding a factory that offers:

Technical capability

Transparent communication

Flexible MOQ options

Long-term scalability

As an OEM/ODM color cosmetics factory, this is exactly how we approach liquid foundation development with our brand partners.

If you are a beauty brand looking for:

OEM/ODM liquid foundation development

Low MOQ or pilot batch support

Custom formula and shade creation

Export-ready manufacturing

Then working with an experienced cosmetics factory can save you time, money, and mistakes.