How to Start the Mascara Private Label with Cosmetic Factory?
Ouqian
Feb 05,2026
We are a
mascara cosmetic manufacturing factory with 11 years of experience, boasting profound expertise in the R&D and production of mascara.
Over the past 11 years, we have focused on the deep cultivation of mascara products,
established a complete industrial chain from raw material selection, formula research and development,
mold customization to mass production and quality inspection, serving hundreds of private label brands at home and abroad,
and winning wide recognition for our stable product quality, efficient production capacity and professional customization services.
Below, we will answer 10 core questions about starting a mascara private label with our factory, helping you quickly clarify the cooperation ideas.
1. What core advantages do you have in mascara R&D as an 11-year cosmetic factory?
With 11 years of
focused R&D experience in mascara, we have a professional R&D team composed of cosmetic engineers with more than 8 years of experience.
We keep up with global beauty trends, regularly launch new formulas (such as waterproof, lash-extending, volumizing, and natural styles),
and can customize formulas according to your brand positioning, target groups and functional needs.
We also have cooperative relationships with top raw material suppliers worldwide, ensuring the safety, mildness and effectiveness of raw materials,
and supporting formula testing and certification to meet global regulatory standards.
2. What is your production capacity of mascara, and can it meet the order needs of our private label?
Our factory has a standardized production workshop covering 10,000 square meters, equipped with 8 advanced automatic mascara production lines,
with a daily output of up to 500,000 pieces and a monthly output of 15 million pieces.
We can flexibly undertake orders of different scales, whether it is a small trial order of 1,000 pieces for brand startup or a large batch order of 1 million pieces for mature brands,
we can guarantee on-time delivery without compromising quality.
The production process adopts full closed-loop management to avoid pollution and ensure the consistency of each batch of products.
3. Can you provide one-stop customization services for mascara private label?
Yes, we provide one-stop full-process customization services to solve all your worries about private label cooperation.
From the initial formula customization, packaging design (bottle, tube, box), logo printing, to sample making, mass production, quality inspection, and even logistics and transportation,
we have a professional team to follow up the whole process.
You only need to put forward your brand needs and positioning,
and we will provide personalized solutions to help you quickly launch your own mascara products without the need to coordinate multiple parties.
4. What quality control standards do you implement in mascara production?
Quality is the core of our factory’s development.
We have passed ISO22716, GMPC and other international authoritative certifications, and established a strict three-level quality inspection system.
Raw materials are inspected layer by layer before entering the factory to eliminate unqualified raw materials;
in the production process, each link (mixing, filling, capping) is monitored in real time by professional inspectors;
after production, each batch of products will undergo sampling inspection (including safety, stability, effectiveness) to ensure that the products meet national and international standards,
and provide a full set of quality inspection reports.
5. How long does it take to complete the customization and production of mascara private label?
The specific cycle depends on your customization needs and order quantity.
For formula customization and sample making, if you choose our existing mature formula, the sample can be completed within 3-5 working days;
if you need a new formula developed according to your requirements, it will take 7-15 working days. After the sample is confirmed, for small and medium-sized orders (1,000-100,000 pieces),
the production cycle is 15-25 working days; for large orders (more than 100,000 pieces), the cycle is 25-40 working days,
and we will optimize the process to shorten the cycle as much as possible.
6. What types of mascara can you produce for private label cooperation?
Based on 11 years of production experience, we can produce all types of mascara currently on the market to meet diverse brand needs.
The main types include waterproof mascara (long-lasting non-smudged), lash-extending mascara (fiber or tube-type), volumizing mascara (thick and three-dimensional),
natural nude makeup mascara (light and non-caking), curved mascara (fitting eye shape), double-headed mascara (mascara + lash primer),
and even customized special-effect mascara (such as color mascara, matte mascara).
We can also adjust the texture (cream, gel, powder) according to your needs.
7. Do you provide packaging customization for mascara private label, and what are the options?
We have a professional packaging customization team and long-term cooperative packaging suppliers, providing a variety of packaging options for mascara private label.
The packaging materials include ABS, PP, PET and other environmentally friendly materials, and the styles include round tubes, square tubes, diamond tubes, etc.,
which can be customized in color, shape and size.
We also support logo printing (silk screen, hot stamping, UV printing), packaging box design and customization,
and can match the packaging style according to your brand tone (high-end, cute, minimalist, cool) to enhance the brand recognition of the product.
8. What is the minimum order quantity (MOQ) for your mascara private label cooperation?
To support the development of new private label brands, we set a flexible minimum order quantity.
For most conventional mascara types (adopting existing formulas and standard packaging),
the MOQ is only 1,000 pieces, which greatly reduces the initial investment cost of your brand. For customized formulas, special packaging or special-effect mascaras,
the MOQ will be adjusted appropriately (usually 3,000-5,000 pieces) according to the difficulty of customization and production cost.
We will also provide preferential policies for long-term cooperative brands and large orders.
9. Can you help our private label mascara pass relevant national and international certifications?
Yes, we have rich experience in product certification and can provide full assistance to help your private label mascara pass relevant certifications.
For the Chinese market, we can help apply for cosmetic filing (ordinary cosmetics) or approval (special cosmetics),
and provide all required materials (formula report, quality inspection report, production record, etc.).
For the international market (Europe, America, Southeast Asia, etc.), we can provide reports that meet EU CE, US FDA, Southeast Asian NRA and other standards,
ensuring that your products can be sold smoothly in the target market.
10. What is the cooperation process of mascara private label with your factory?
The cooperation process is simple and efficient, divided into 6 steps:
1. Demand communication: You put forward your brand positioning, product needs (formula, type, packaging) and order quantity;
2. Program confirmation: We provide customized solutions, quote and confirm the details with you;
3. Sample making: We make samples according to the confirmed program and send them to you for confirmation;
4. Contract signing and prepayment: After the sample is confirmed, we sign the cooperation contract and you pay the prepayment;
5. Mass production: We arrange production according to the contract and carry out strict quality inspection;
6. Delivery and after-sales: We deliver the goods on time, provide logistics tracking, and provide perfect after-sales service (solve product quality problems in time).